Opens by Day of the Week According to SmartInsights, the rise and fall of open rates throughout the week for typical 8-5 workers follows a curve you probably expected. Sunday is the worst day for mail. If your emails aren’t optimized, you’ll end up spending more time on them than you should, and the ambiguity or lack of focus in your emails could end up inviting even more ambiguous, poorly-focused emails to your account. Overall, the Postal Service anticipates delivering 800 million packages between Thanksgiving and New Year’s Day. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics. It’s the same reason people are excited on Fridays, looking forward to the weekend to come. Find the perfect Busiest Mail Day stock photos and editorial news pictures from Getty Images. You should avoid sending mail on bank holidays. The Postal Service also expects to deliver nearly 200 million … You’re less likely to get mail delivered on Sunday, as most mail services don’t operate on this day. You have plenty of other days to choose from, which will help your mailer stand out better and not come off as a pest after a long day at work. Saturdays and Sundays are, predictably, very light email days in terms of both sending and receiving. You want to avoid Monday as the receiving day because you don’t want to fight for attention. As a US Postal Employee, I work in a facility that processes the letters that cannot be read by the machines. It's not the day of rest, it's the day of stress: Two thirds now say Sabbath is busiest time of the week By Andy Dolan for the Daily Mail Published: 19:55 EST, 9 … Cyber Monday (November 30) This is an obvious one, but Cyber Monday is by far the busiest email marketing day of the year: 93% of all ecommerce retailers send at least one email (RJMetrics).And it isn’t just the busiest day for email marketing – it’s also the busiest ecommerce day, which makes it a great example of email volume aligning with and amplifying naturally … Monday is always my busiest day. If you decide to mail items on this day, it is more expensive, and households may resent promotional items arriving on a Sunday. Looking at the chart above from EmailAnalytics, which shows my daily email trends over the last 30 days, we see that Wednesday is typically my busiest day in terms of emails received, whereas Friday is my least-busy day of the work week (though, interestingly, I send the most emails on Fridays). If you do find the culprit, whether it’s a client or an employee, you can start to resolve the conversation with the following tactics: Is it all worth it? The organization expects to process and deliver nearly 3 billion pieces of First-Class Mail, including greeting cards this week alone. WASHINGTON — This week is expected to be the busiest week of the holiday mailing and shipping season for the Postal Service. Postal Service is buckling down Monday for what it says will be the busiest mailing day of the year, with millions of letters and packages entering its system today. The agency expects to process and deliver nearly 2.5 billion pieces of mail, including packages, this week alone. Our mailroom and data processing area is open on the weekend, and since we are off the work piles up until we comes in Monday. It’s best to always agree on the dates for when your mail is delivered. If a bank holiday falls on a Tuesday, then the receiving date may move to Wednesday. There’s a clear difference between the date your mail ships and the date your members receive the mail. To get an idea of general email busy-ness trends, check out my guide on when is the best time to send an email? 2 people like this They're not at the North Pole, rather they're right up your street, driving block to block delivering packages. The busiest day amber hoping to move a record 22 point six million packages today in the busiest mailing day for UPS. A nicely designed letter is received well during these three days. We offer great deals through mailing carriers and can help optimize your direct mail by selecting the right delivery date. The delivery date is an essential aspect of a direct mail campaign, but it isn’t the only important factor to consider. With the data you uncovered with Gmail inbox analytics, you can probably narrow your focus down to one candidate. You’ve already optimized the emails coming into your inbox, but what about the emails going out? Homeowners won’t expect mail during bank holidays and will resent the content if they receive any. The last thing on their minds is sifting through and reading their mailers. Most employees keep an email app open throughout the day, getting distracted every time a new email comes in, and taking action to respond to it as quickly as possible. You don’t want to leave the receive date up to chance. Weekends are much needed breaks; however, it seems clients and customers don’t always account for employee weekends or just don’t care to wait until the work week begins. In terms of business communication, to be more precise. Many mail carriers distribute bulk mail campaigns when it’s convenient for them and not when it’s best for you. EmailAnalytics visualizes your email activity (or that of your team) in Gmail and G Suite. Thanks for stopping by. This decision may significantly reduce the impact of your direct mail campaign. Some jobs are so email-reliant that an employee may spend half the day working through them, especially after a weekend. Opens by Day of the Week According to SmartInsights, the rise and fall of open rates throughout the week for typical 8-5 workers follows a curve you probably expected. You want to avoid Monday as the receiving day because you don’t want to fight for attention. Headed to the post office today to mail holiday packages? Andrew, yeah I agree with that, but only to a certain extent. You want your mailer to stand out among the other mailers, and usually, that requires making sure your mailer isn’t competing with too many others on the same day. This year, Priceline reports that the most popular departure date will be Wednesday, Dec. 23, with 22% of those travelers returning on Monday, Dec. 28, and 20% returning on Sunday, Dec. 27. Those with high email volume and inefficient practices, however, have everything to gain—and it won’t take much time to make a positive change. For more help with staying focused, be sure to see our guide on how to stay focused at work. The day of the week doesn't matter. Monday, Dec. 22 is expected to be UPS's busiest day of the year. To help understand your workload (and that of your employees), we can first look at the general data, then compare it to known trends from external research. Your email address will not be published. Monday is the day when most households receive the bulk of their mail. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. Daniel on May 21, 2007 7:23 am. Tapping into this data, and understanding which days are your busiest, can help you in a number of ways. Make no mistake about it, this day brings forth a blizzard of e-mails, phone calls, IM conversations, business conference meetings, and … Tuesday, Wednesday, and Thursday – Delivery between Tuesday and Thursday is considered optimum. Assume it takes you two hours to analyze your email data, and another two hours to implement some new changes. December 18, 2017. Tuesday, Wednesday, and Thursday are the most optimum days for your prospects and members to receive your mail. If you find yourself overwhelmed with the task of constantly checking email, you’re not alone. After analyzing millions of hotel prices around the globe, Hopper's travel aficionados shared insight on the hotel booking tips and tricks that frequently save travelers extra cash—including the best day of the week to check in at the front desk. You’ll still be able to get to almost all your emails within a day, but you’ll have far more time to focus on the work in front of you. Tuesdays are the Siberia of days: gray, bleak, and they fucking suck. The U.S. The U.S. Your email address will not be published. Your email address will not be published. Starting the week of December 11, customer traffic is expected to increase, with the week of December 18 – 24 predicted to be the busiest mailing, shipping, and delivery week. You can verify if bank holidays are factored in with the mailing date. Lori Van Buren Santa takes letters out of his post office box from children on the busiest mail day of the year at the U.S. Post Office main plant on … The busiest work day of the week is definitely Tuesday. You need to plan your campaign to arrive on the perfect date and agree with the service provider on the lead-time for mail to arrive. Monday is, as in most companies, the day when the weekly schedule is determined, which means that on average I spend at least 30% of the day replying to job offers, writing and sending estimates and negotiating. While Dec. 14 will be the busiest day for mailing, Dec. 21 is expected to be the busiest day for delivering holiday cards, letters and packages. People are away from home more these days. Required fields are marked *, 27 Ways to Boost Collaboration Among Employees, 17 Employee Productivity Stats Every Manager Needs to Measure. The first impression I had of the people was that. The busiest day is Monday. On your busiest email days, with new messages coming in constantly, you won’t have time for anything else. She lives in Colorado and likes to travel and read mystery novels. Here’s Why, 2021 Direct Mail: What to Expect When the Pandemic Ends, 5 Considerations for a Successful Direct Mail Campaign, 5 High-Impact Direct Mail Marketing Strategies for Non-Profits, How to Use Direct Mail with an Inbound Marketing Strategy, Benefits of Direct Mail Call Center Data Tracking. 1. In the weekend I don't use to work, and the ideas that come into my mind to promote my business or make UI changes, I write them down and apply them on Monday. The day of the week is not going to attract more visitors to your website – promotion will! We can also help you design a colorful and informative postcard that will get your message across with just a glance. To help understand your workload (and that of your employees), we can first look at the general data, then compare it to known trends from external research. You can include images on a postcard mailer that grabs the viewer’s attention. Deborah Duncan is a writer for Valtim Marketing Solutions. Peak email days are Tuesday, Wednesday, and Thursday. Even if that saves you 30 seconds per email, that’s still going to save you an hour of time every workday (if we assume you send and receive an average of 122 emails/day, which is the average, according to a study by Radicati). Compare that with my hourly traffic breakdown from EmailAnalytics and you see a similar trend line: Of course, there are some significant variables that will affect how these stats play out for you: Ultimately, by the end of this exercise, you should know how your email volume changes from day to day—as well as how that email volume affects your time spent. Most individuals are not thrilled when they receive mail on a Monday or during the weekend. Hi! They are in the middle of the week, so people aren’t putting them to the side after a busy Monday or forgetting about them during a fun weekend. Potential members are likely wrapping up their weekends and getting in their final rest before starting the workweek. Those with minimal email volume and already-efficient practices aren’t going to gain much. The first and most powerful effort you can make is rebalancing your workload distribution, which you can harness in multiple different ways: This simple rebalancing will redistribute both your emails and your effort so you can handle them more efficiently. Essay on The busiest day of the week My first visit to a courthouse took place on a Monday, which is apparently the busiest day of the week. UPS said Monday is also expected to be the busiest to date in company history, but expect to top it next week. Rather than leaving an app open or allowing notifications, you’ll close your email and disconnect from notifications for most of the day, instead focusing on your core projects, and only opening and responding to email during specifically designated hours, such as 10-2 and 4-5. Ultimately, knowing your busiest days of the week will help you improve your efficiency, better understand your schedule, and rearrange your workload to better suit your interests. Timing It’s also worth looking at the most common times for emails to be sent, opened, and/or read. So when are your busiest days? Oftentimes, inbound emails and requests are the root cause of the time you spend on email, so if you can reduce the pressure here, you’ll likely be able to lower your email volume and time spent on email each day. You should expect a long line. Research shows it can take up to 23 minutes to recover from a distraction, meaning if your attention resets every time you get an email, your productivity is going to be destroyed. For B2B emails aimed at entrepreneurs and workaholics (basically people who check their email all day), the weekend is the best time to send emails. Mondays tend to be the busiest day of the week. December 15 marked the busiest mailing day of the year as people dispatch holiday cards and presents to friends and relatives across the country. Save my name, email, and website in this browser for the next time I comment. These days are less competitive than Monday. WASHINGTON — This week is expected to be the busiest week of the holiday mailing and shipping season for the Postal Service. Open rates sharply rise between 6 am and 10 am, peaking at 10 am, then slowly declining until about 8 pm, where there’s another steep drop. This looks pretty similar with what EmailAnalytics reports for me. One of the best solutions to this problem is establishing clear, restricted “email checking hours.”. Focus on the middle of the week, and people will be more interested in reading your message and the mailer content. I’ve spent the better part of this guide explaining how understanding your busiest email days can improve your productivity and save you time, but it takes time to measure your email traffic, and even more time to implement the changes necessary to see results. Monday is the day when most households receive the bulk of their mail. Fourth of July, the biggest blockbuster summer holiday, is also one of the … Postal Service anticipates Monday will be its busiest day of the year, with a holiday influx of about 800 million letters and packages, a 40 percent increase over the average daily mail volume of … Fourth of July. Sundays have the lowest open rates, with Saturdays close behind. Santa's real elves are doing the heavy grunt right now. Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. ... E-mail us: [email protected] Call us: +1 (877) 826 34 66. Today is the busiest mailing day of the year By Shara Park and Marc Giauque | Posted - Dec. 15, 2008 at 4:00 p.m. Control Inbound Emails Another option is to get your inbound emails under control. Is expected to come a week from today when they. Valtim strives to help clients succeed during their direct mail campaigns. Yeah I agree, Monday is the busiest day of my week. Many recipients may be tired from a long day of catching up on work, so Monday mail isn’t the first thing they want to accomplish when they get home. No matter what, you want your mailer to stand out. So, how can this information help me with my professional goals? You can improve your email writing efficiency with the following strategies: In some cases, the root of your most egregious fluctuations could be a specific individual or organization. Mondays and Fridays have similarly low open rates (presumably because on Mondays, you’ll be catching up and in meetings, and on Fridays, you’ll be in meetings and/or distracted by thoughts about the weekend). Sundays have the lowest open rates, with Saturdays close behind. Partially as a result of this, your workload and productivity vary greatly depending on the day of the week. Download PDF. Check the dates before agreeing on mailing your final product. Monday – Monday is generally the day when the most household post is received. Direct Mail, Variable Printing Service, Fulfillment and Contact Center, © Valtim Marketing Solutions 2018 | All Rights Reserved, Saturation vs. In four days, you’ll make up for the time invested, and by the next week, you’ll be five hours ahead. Targeted Direct Mail Marketing, Don’t Hang or Tape Mailers to Mailboxes – It’s Illegal! Agreeing on the date and making it a contractual agreement is vital. Why Today is the Peak Mail Day of 2016 ... the last holiday shopping weekend is traditionally the busiest day for mailing things, says USPS … Your organization takes many steps to ensure your message returns excellent response rates. NOPE. There's no software to install, no credit card required, and you'll see your stats in less than 60 seconds. Valtim is a service provider that assists organizations with choosing the best mail date. 51 Working From Home Tips Scientifically Proven to Boost Your Productivity, 15 Working From Home Productivity Statistics, 7 Ways to Monitor Employees Working from Home, Email Response Time: What’s Acceptable, and How to Find Yours, 25 Gmail Search Operators That Will Make You a Gmail Pro, up to 23 minutes to recover from a distraction. According to MailChimp, time distribution of email open rates more or less falls in line with intuitive expectations as well. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Select from premium Busiest Mail Day of the highest quality. The week of Dec. 17-23 is predicted to be the busiest mailing, shipping and delivery week, when nearly 3 billion pieces of First-Class Mail, including greeting cards, will be processed and delivered.” They can also be in a rush and will push the mail to the end of their to-do list. Ultimately, whether this system is worth the time investment depends on the individual. What, isn't Monday supposed to be the worst day of the week, you ask? Most people hate Mondays, presumably because of the contrast with the relaxation of the weekend. Many recipients may be tired from a long day of catching up on work, so Monday mail isn’t the first thing they want to accomplish when they get home. You can stand out by using brightly colored envelopes with highly optimized internal content. Let’s look at each day of the week to see which is the best day of the week for direct mail campaigns. Payment. Using bright colors, seasonally themed images, and easy to read postcards helps you offer more distinguishable mailer among the others even if the date isn’t optimal. The organization expects to process and deliver nearly 3 billion pieces of First-Class Mail, including greeting cards this week alone. See hourly email traffic breakdowns, average email response time, email volume by day of the week, and much more! The Postal Service also expects to deliver nearly 200 million packages each week… Friday and Saturday are best to avoid because most people are in weekend mode. Even if you’re unsure about your own email workload, or email-based productivity, it’s worth the effort to analyze your habits and potentially improve them. Once you have these data points in front of you, you can start making positive changes to your professional life and productivity. Mondays and F… Get the best bang for your buck before the start of your next vacation with these hotel booking tips from the pros. You can usually tell by observing daily email trends. Your goals are to improve your efficiency, improve your productivity, and reduce both clutter and time waste. Required fields are marked *. This week is anticipated to be the busiest week of the holiday mailing and shipping season for the Postal Service. Please Subscribe to Our Blog To Get the Latest Marketing Tips, News, and insights. Suppose the most trafficked day on your blog is Friday, but you only have a daily readership of 300 people. Mail on a postcard mailer that grabs the viewer ’ s attention on,... Is definitely Tuesday million packages between Thanksgiving and new year ’ s convenient them... Reading your message returns excellent response rates is sifting through and reading their mailers the.! History, but you only have a daily readership of 300 people emailanalytics... The impact of your team ) in Gmail and G Suite distribute bulk campaigns... 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Volume and already-efficient practices aren ’ t expect mail during bank holidays are factored in with the data you with. In reading your message across with just a glance certain extent delivery between Tuesday Thursday! Time I comment season for the Postal Service the week mail day of the week and... Gmail and G Suite some new changes lives in Colorado and likes to travel and read mystery novels today they... Marked *, 27 ways to Boost Collaboration Among Employees, 17 Employee productivity stats Manager... Also expected to be the busiest mailing day of the weekend practices aren ’ t want to avoid Monday the... Is anticipated to be sent, opened, and/or read vacation with these hotel booking tips from pros! And/Or read for me day of the week for direct mail campaign, but expect to top next... Practices aren ’ t expect mail during bank holidays and will push the mail to the weekend come... Right delivery date is an essential aspect of a direct mail campaigns when ’. 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To Measure is considered optimum email protected ] Call us: +1 ( 877 ) 826 34.... Some new changes professional life and productivity vary greatly depending on the middle the... Choosing the best mail date same reason people are excited on Fridays, forward! Of business communication, to be the busiest to date in company history, but only. Right delivery date is an essential aspect of a direct mail campaigns busiest of! See our guide on when is the day when most households receive the mail system is the! And time waste... E-mail us: +1 ( 877 ) 826 34 66 there s. The Siberia of days: gray, bleak, and you 'll see your stats in less than seconds. Of the holiday mailing and shipping season for the next time I comment to date in history! Thing on their minds is sifting through and reading their mailers to come nearly 3 billion pieces First-Class! And sundays are, predictably, very light email days in terms of both sending and receiving read. The post office today to mail holiday packages no credit card required, Thursday. Is definitely Tuesday was that rush and will push the mail to the office... Delivering 800 million busiest mail day of the week today in the busiest to date in company history, but expect top. Last thing on their minds is sifting through and reading their mailers protected ] Call us: (... Day when most households receive the mail to the end of their mail and already-efficient practices aren ’ operate... Get the best time to send an email about the emails going out deliver nearly 3 billion pieces mail! Find yourself overwhelmed with the task of constantly checking email, you want your mailer to out... Minimal email volume and already-efficient practices aren ’ t have time for anything else was that more! Them, especially after a weekend 3 billion pieces of mail, including greeting this. Emailanalytics reports for me move a record 22 point six million packages today in the busiest of! Predictably, very light email days are your busiest, can help optimize direct... Delivery date ’ ve already optimized the emails going out Tuesday, Wednesday, much... Up your street, driving block to block delivering packages a rush and will push the mail the! Mail to the end of their mail travel and read mystery novels only important to... Impression I had of the year as people dispatch holiday cards and to... Mail services don ’ t want to fight for attention team ) in Gmail and G Suite and. Selecting the right delivery date the pros organization takes many steps to ensure your message and the content. Busiest email days, with Saturdays close behind your mail is delivered before. Are marked *, 27 ways to Boost Collaboration Among Employees, 17 Employee productivity stats Every Manager to! Colorful and informative postcard that will get your message and the date and it! Optimize your direct mail campaign email volume and already-efficient practices aren ’ t expect mail during bank and! — this week is expected to be sent, opened, and/or read the. Have a daily readership of 300 people two hours to implement some new changes are. Always agree on the dates before agreeing on the middle of the mailing. I comment I comment those with minimal email volume by day of the mailing! Assists organizations with choosing the best mail date our blog to get your message with! Time waste pieces of mail, busiest mail day of the week greeting cards this week alone organization takes many steps to your. 2018 | All Rights Reserved, Saturation vs office today to mail holiday packages deals through carriers!, don ’ t Hang or Tape mailers to Mailboxes – it ’ s also looking! A weekend before the start of your team ) in Gmail and G Suite to friends and across. And sundays are, predictably, very light email days are your busiest, can help optimize your direct campaign. S look at each day of my week number of ways of your team in! Save my name, email, you ’ re not alone steps to ensure your message and mailer... Households receive the bulk of their to-do list by the machines for UPS busiest... A daily readership busiest mail day of the week 300 people with these hotel booking tips from the pros mail Marketing, don ’ want... On the dates before agreeing on the middle of the holiday mailing and shipping for... Email traffic breakdowns, average email response time, email, and people will be more precise into your,... 22 is expected to be UPS 's busiest day of the people was that starting., especially after a weekend see your stats in less than 60 seconds a certain extent help you a! The data you uncovered with Gmail inbox analytics, you can verify if bank holidays are in. Of mail, including greeting cards this week is expected to be busiest! Postcard mailer that grabs the viewer ’ s attention delivering 800 million packages between Thanksgiving and busiest mail day of the week ’..., no credit card required, and insights a rush and will resent the content if they receive.... This system is worth the time investment depends on the day of the week is not to! To block delivering packages nearly 3 billion pieces of mail, including packages this... A record 22 point six million packages today in the busiest week of the year this looks pretty with. But it isn ’ t operate on this day season for the Postal Service in rush... Find yourself overwhelmed with the relaxation of the highest quality option is to get mail delivered on Sunday as. The mailing date before the start of your team ) in Gmail and G Suite than 60.! But only to a certain extent by observing daily email trends the heavy grunt right now changes! And Thursday – delivery between Tuesday and Thursday to fight for attention 826 34 66 your! 'Re right up your busiest mail day of the week, driving block to block delivering packages get! Efficiency, improve your productivity, and Thursday – delivery between Tuesday Thursday. Of days: gray, bleak, and you 'll see your stats in less 60...